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Showing posts from April, 2020

What can a web consultant do?

Building a website does not mean knowing how to load a platform (Wordpress, Typo 3 or Joomla) and then upload the articles we produce. The design, implementation and management of a website requires numerous skills. The professional figure of the web director is essentially that of a project manager experienced in the web area . Over the course of over 10 years of web development, I have seen quality mediocre projects with an exaggerated amount of money and a structural lack of know-how. I am amazed that these things still happen in our country. It still amazes why companies have chosen to internalize professional figures such as the content manager or web director for the maintenance of their long-term web projects. Why do so many companies still miss the advice of a web profession? What does it mean to provide global web consulting? First of all it is necessary to know the computer science and programming issues. Above all skills it is necessary to have an overvi...

Marketing Automation: what it is and how to make the most of it

With Marketing Automation you can communicate with your customers or potential ones in the right way and at the right time. One of the biggest advantages is that you save time and resources The Marketing Automation is an important opportunity for the business to a company because it saves time and resources and maximize results . Let's find out now how to communicate in the right way and at the right time with your customers through automatic marketing. What is Marketing Automation? The definition of Marketing Automation refers to the possibility, through software, to automate and optimize the workflows of some repetitive marketing activities that do not necessarily require the specific action of a professional. On a practical level, for example, its use allows you to automatically create personalized messages based on user actions and behaviors. It can be used in various areas, such as email marketing , social media marketing and the acquisition and management of lead...

Local Marketing: what it is and how it works

Through some Local Marketing strategies you can be found more easily by customers in your area: this is what Local Marketing is and how it works. For those who own a business, be it a shop or a restaurant, being easily found by potential customers who live in the same area is essential. The Local Marketing makes this possible with a set of strategies and practices. Let's find out together. What is Local Marketing Local Marketing is the branch of digital marketing that focuses on the geolocated market . More specifically, the definition of Local Marketing refers to a series of actions aimed at getting more users / customers to the shop or, more generally, to the place where the sale of the products or services offered by the local business is expected. . Local Marketing: tips for a good strategy The success of a good Local Marketing strategy depends on many factors, starting from Local Seo up to Content Marketing , passing through Social Media Marketing . ...